There’s a reason the first hint of cinnamon, pine or berries instantly puts us in a festive mood. With the launch of our Louis & Co Maison Festive Collection - Épices de Noël (Christmas Spices), Forêt de Sapins (Christmas Tree), Noël Fruité (Festive Berries) and Le Casse-Noisette (Nutcracker) - we’re celebrating the science and culture behind why seasonal scents have such a powerful effect.

The Science: Scent, Memory & Emotion

Scent is the only sense that travels directly to the brain’s emotional and memory centres. Studies on the Proust phenomenon show that smell triggers more vivid and nostalgic memories than any other sense. This is why a candle that smells like baked spices, fresh pine or sugared berries can instantly transport you to childhood Christmas mornings or cosy winter nights.

Why the UK Loves Festive Fragrance

In the UK, scent is a huge part of the Christmas ritual. Polls show that aromas like cinnamon, pine, roast dinners and baked treats are among Britain’s most-loved festive smells - with many people saying fragrance is essential for “feeling Christmassy.”

The UK candle and home-fragrance market continues to grow, especially in autumn and winter, as people turn their homes into cosy sanctuaries. Seasonal candles are one of the most popular ways to create that warm, nostalgic atmosphere.

A French Touch: How France Connects With Festive Scents

As a brand inspired by the French Riviera, we know how deeply scent is ingrained in French culture. France has a long, rich perfume heritage, and festive fragrance traditions often emphasise warm spices, citrus peels and elegant woody notes. This cultural love of fragrance influences the balance and craftsmanship behind our festive blends.

Why Our Festive Scents Work

Each fragrance in our collection is built on notes with strong emotional pull:

• Épices de Noël — cinnamon, cloves, nutmeg: the scent of festive baking.

• Forêt de Sapins — crisp fir and pine: the magic of a real tree.

• Noël Fruité — red berries and sweetness: a joyful, fruity lift.

• Le Casse-Noisette — warm woods and nutty richness: pure winter comfort.

These are familiar, memory-anchored scents, the ones that instantly say Christmas is here.

Final Thought

Festive scents aren’t just fragrances, they’re rituals, memories and moments. We pour each candle by hand in Hampshire with this in mind, balancing French elegance with British holiday tradition.

Explore the full Festive Collection and bring Christmas home, one scent at a time.